BRAND HAILER
IN PRACTICE
What it looks like
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What We Do
OUR PRODUCT
In-store digital mobile activation tool
Consumer journey customisation
Direct to consumer content delivery
Data gathering for reward
In-store digital mobile activation tool
Consumer journey customisation
Direct to consumer content delivery
Data gathering for reward
“Nobody counts the number of ads you
run; they just remember the
impression you make.” –Bill Bernbach
OUR USP
1st party data
At point-of-sale marketing
Data free ecosystem
Speed of customisation
1st party data
At point-of-sale marketing
Data free ecosystem
Speed of customisation
“Amazing things will happen when
you listen to the consumer.” –
Jonathan Midenhall, CMO of Airbnb
OUR HERO
Brand /Consumer handshake
Technology
Accessibility to all
Customer control
Brand /Consumer handshake
Technology
Accessibility to all
Customer control
“Every trackable interaction
creates a data-point, and every
data-point tells a piece of the
customer’s story.” –Paul Roetzer
We empower brands to engage with consumers through technology at the point of purchase & consumption without expensive data costs. Creating relationships and a meaningful, memorable value exchange.
The big idea
When a customer enters an outlet they will be driven to the jungle for the menu. Also displayed on the screen will be a permanent call-to-action.
Customers are encouraged to redeem a free beer by answering a question (for Heineken insights). There is no limit on how many questions can be set.
2 for 1 mechanic to limit costs.
Onscreen strip advert at ALL times ( motion scrolling ad ).
Video content loops off peak.
Live Sport Screen Squeeze ads ( video and/or stills ).
All Jungle pages to have Heineken Banner ad.
How it works
CONNECT
to the Wi-Fi Network
Brand Hailer Wi-Fi uses an open Captive Portal to authentic users onto the Wi-Fi Network and re-authenticate returning users.
REDIRECT
to the Walled Garden
The walled garden offers various Engagement tools and Rich media content repository. All content is supplied by the client and or client's media partners.
REDIRECT
to the Walled Garden
ENGAGE
with users and run campaigns
Tailor the engagement tools to meet campaign requirements, distribute content, offer gaming, specials, promotions and “speak” to the users. The Captive Portal e-mail, SMS and Wi-Fi campaign manger is used for direct engagement using the progressive Profiling to determine the target audience
INTEGRATE
with social media, WhatsApp and Activations
Brand hailer Wi-Fi offers social media authentication onto the Wi-Fi network via The Captive Portal and Facebook, WhatsApp and most 3rd Party supplier API integration.
INTEGRATE
with social media, WhatsApp and Activations
REPORT
on user stats, Campaigns and engagement
Export Data and track access to the platform for end customers to ensure data integrity and protection of it; complying with POPI and GDPR.
To consumers Brand Hailer is a unique, first-to-market brand activation tool which excites, engages, converts and builds brand love.
For brands Brand Hailer is a data collection, stategy and new customer conversion and brand building activation tool.
Fine Folks
We’ve Worked With
